Q1. What is your brand name?
Q2. Does your brand have a tagline?
Q3. Describe your products and/or services you offer. Include any unique selling points/features/benefits
Q4. Who is your target market? Age/demographic/social standing - give a feel for who they are
Q5. Is there a story about how your brand came about?
Q6. What are the long term goals of your brand?
Q7. In 5 words or less, summarise the feel of your brand. example warm, corporate, slick, high-profile, rustic, approachable, modern, direct, back to basics.
Q8. Who are your main competitors? and how are you going to differentiate your brand from these competitors?
Q9. How do you plan to position your brand? example price, quality, exceptional service
Q10. What brands appeal to you within your industry?
Q11. What brands appeal to you in other industries?
Q12. When people think of your brand what words would you like them to attach to it?Text 11
Q13. Do you have any specific imagery or fonts in mind for your design? Please attach any references
Q14. Do you have any colour preferences, or existing brand colours? Please list
Q15. Do you have any colours that you do not wish to use?
Q16. Do you have any additional thoughts, comments or things you really want to request regarding your design?
Q17. Timelines and budgets example how soon do you need it and how much do you have to spend